Are you promoting your business effectively in today's market?

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Many businesses are getting lost in the clutter of ads that aren't working, and are frustrated with the costs and lack of exposure associated with some forms of traditional advertising. With DVR's, DVD's, premium stations (HBO, Starz, Showtime, etc.), satellite radio, CD's, iPods, newspapers collapsing all around, the ever growing internet and social media opportunities -- you can get lost in the shuffle of everyday life.  As well, sometimes businesses are misguided by so-called "experts" to overspend and have excessive frequency that is truly unnecessary.


So what can you do? In today's market you need to diversify your plans to effectively target your audience and increase your sales.   


My suggestion to you is to look into events, product placement and cross promotional tie ins. You would be surprised at the vast exposure you get at a minimal charge.


If you are interested being associated with existing events, please let me know.  I would be happy to discuss how you can effectively target your audience and break out of the clutter.


 

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Alyssa Cohen
about 16 years ago
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